Do your customers feel happy when they leave your business? This is a very important goal to have for a business, as it can generate many returning customers. Since the cost to acquire new customers is much higher than retaining customers, it makes sense to focus on keeping customers, through superior customer service. What does it take to consistently deliver and maintain great customer service?
Training and proper hiring are very important to ensure the staff are serving consistently great customer service. While training is very important, proper hiring is even more crucial to ensure staff have people friendly attitudes. The right staff will create a culture that strives to always deliver superior customer service. This is important as staff will encourage each other to maintain consistent high levels of service to the customer. When new staff are hired, they will see the great business culture of providing high levels of customer care, and will be encouraged and motivated to provide that same level of superior customer service.
Customers will notice the positive, people friendly attitudes of your business, and become loyal fans of your business.
