Win Over Your Customers With A Positive Customer Experience

Do you ever notice how people in Starbucks are willing to tolerate long lines just to get a cup of coffee? Is it because the coffee is superior to other coffee shops, not really. Starbucks is amazing at creating a great customer experience for their customers. They always have friendly staff, and create an upbeat, friendly and inviting atmosphere for their clients. So while the coffee has to be decent, Starbucks is successful for much more than their coffee. 

A key lesson can be learned from Starbucks which can be applied to your business. 

The product or service you sell must be of decent quality, but it does not need to be the absolute best in the world. What is more important is to ensure that your customers enjoy a consistently pleasurable experience when dealing with your company. This means ensuring a high quality standard when hiring staff and training them to deliver exceptional customer service. 

A key aspect of customer service that is very important, is that the staff are friendly with customers and are skilled in small talk with customers to make them feel more than just a number in line. Those customer to staff interactions are very important and make the customers feel special. When a front line staff person remembers a customers favorite drink or product, it tells the customer you actually care about them as a person and not just as a customer.

The key take away here is that you need to make your customers feel special and welcomed. When customers know you actually care about them as people, they are much more likely to become long term customers.

What is Google Ad Grants? ($10,000/month in Free Ads)

Google Ad Grants For Non-Profits

My company will setup and manage your non-profit AdWords account, which saves you time and allows you to build awareness & get more donations for your charity. Google AdWords provides a tremendous opportunity for a non-profit to expand its donor base and generate more revenue for your non-profit.

Google AdWords provides a very effective way to reach potential donors for your non-profit. Most people use Google search at some point, and when they do, they could see your Ad, which increases your non-profit's exposure to a vast audience using Google search. These Google search Ads will allow more people to learn about your non-profit and potentially increase your donations.

Feel free to contact me for more information regarding this exciting opportunity from Google. Here is my email: jason@lightraymarketing.ca

Program Details

Google Ad Grantees receive free AdWords advertising on Google search result pages. Ad Grantees build and manage their own AdWords accounts similar to paying advertisers, but participate with the following restrictions:

• A daily budget set to $329 USD, which is equivalent to about $10,000 per month
• A maximum cost-per-click (CPC) limit of $2.00 USD
• Only run keyword-targeted campaigns
• Only appear on Google search result pages
• Only run text ads
• Go here for more program information - What is Google Ad Grants?

Enhance Customer Service Communication With Twitter

Customer Service needs to have various communication channels to allow the customer various ways to contact your company. Sometimes the best channel can be Twitter as it can allow real time communication with your customers. 

Real time communication allows customer issues to be addressed quickly and will clearly benefit the customer by saving them time. This allows customers to avoid long phone hold times and lets the customer know you are serious about resolving their issue. 

Another benefit for your company is that you can monitor what customers are saying about your company and jump into the conversation as needed to address any issues. This would be done by creating various keyword searches to monitor your company's reputation on Twitter. Staff would need to be assigned to monitor your customer service Twitter feed and respond to customers as needed. They would need to be empowered to solve most issues so that they do not need to constantly seek the managers approval. 

Also, its important to post the business hours that your Twitter feed will be monitored, so customers know what to expect and when they can expect a response. This way customers have a clear idea of what to expect and when their issued will be addressed. 

So, go ahead and setup your business Twitter account and see how it enhances your customer service.