Engaging Customer Service

Does your business have engaging customer service? How can you engage your customers so they will continue to be loyal customers? The answer lies in social media, and all the various ways these websites allow your company to interact with customers. The two biggest websites that can be used are Facebook and Twitter, which allow strong levels of interaction between companies and customers. 

Facebook pages are great for branding and allowing customers to interact with your company. However, this post will focus on Twitter and how it can enhance your customer service. Twitter is a very simple website to use that can allow customers to interact with your company. Twitter is short and to the point, so the information is very concise, which saves people from having to read too much information. Twitter will allow  your company to post daily relevant information about your business that can benefit customers.

For example, if you have a restaurant , you could post daily food specials or end of day specials to move your food inventory. The other great benefit is the way Twitter can allow your company to deliver great customer service by interacting with your customers on Twitter. The customer service department will have to monitor your Twitter account to see when your company is mentioned and respond to any customer concerns or questions and followup as needed with the customer. 

Since Twitter works very well on mobile phones, it will allow customers to mention things about your business that they otherwise might never mention to your company. Also, using Twitter is like sending a simple text message, it will take very little time for your customer to send off a message to your company, which makes it more likely the customer will actually interact with your business. One of the goals of your social media plans should be to make it very easy for your customers to interact with your company and provide you with valuable feedback that can be used to improve your company. This engaging customer service will allow you to build a loyal customer base that will benefit both customers and your business.

Complaints Can Be Building Blocks For Success

All companies will get complaints, but it is how you respond to those complaints, that will make a business very successful. Companies need to view complaints as opportunities for valuable customer feedback that can provide great opportunities for the business to make positive changes. Use these complaints as building blocks for success in your business. The feedback that you receive from customers can provide you with great ways to improve your business. 

There are many methods to solve complaints from customers, so each company will have to design there own plan on how to ensure all complaints are resolved and are put to use for improving the company. I will leave the actual complaint resolution process to the individual companies, as each company is unique and will need to custom make their own resolution process. The main thing is that companies need to improve their complaint resolution so that they can learn from their customers and build a loyal customer base.

The added benefit from improving customer service is that you will build great word of mouth advertising that will produce many new customers from all the positive referrals. Trusted referrals produce great customers because the customer already has a positive view of the company before they go to the business. Your company may even save on marketing costs as you find that you are getting a lot of new customers from the great referrals. 

The basic idea of delivering superior customer service is to turn your customers into raving fans of your business, who will then become great promoters of your company. Once you start viewing customer complaints as building blocks for the success of your company, you will then be on the right path to building a great company.

Smiling Customers Equal Happy Customers

The smile, it seems very simple and easy to do, but often  its hard to find when you first go into a business looking to make a purchase. All companies want happy customers, but fail to have their staff deliver the most basic item of customer service called a smile.


Smiling staff send a great signal to customers, that we are happy to serve you and enjoy helping customers. How often do you go into the store and all you see are frowns or very disinterested looks from the staff.  It makes you wonder if the staff even care whether or not you bring in your business. The staff do not seem to realize that if customers do not continue to come into the store, they will be out of a  job.


Customers are the life blood of any business, so why not give them the most basic level of customer service, by smiling.