There are many good forms of advertising that can be used to get new customers. Google AdWords is one such tool that can deliver very targeted ads to your target market. There is also the usual advertising tactics such as; newspapers, radio, TV and many others. However, the best way to build a strong customer base is through word of mouth advertising. Now this assumes you are delivering a good product and have exceptional customer service. If these areas need work, your business will need to improve on these areas in order to benefit from strong word of mouth advertising.
This form of advertising has been around a very long time but there is a big difference now. The internet has brought us many methods that can help spread the word about your business. The most obvious tool to use is social media which can spread good or bad business news very fast. Be sure to have business profiles setup on the major social networks. These would be; Facebook, Twitter, Pinterest, Instagram and others.
Encourage your followers to post pictures or post examples of great service or product satisfaction. You could run contests that encourage customers to take photos with your products, plus many other ideas. Social media gives your business the incredible opportunity to accelerate the spread of word of mouth advertising and help build a solid business.
