Customer Service Delivery

Do you deliver customer service or do you provide customer service? There is a difference between delivering customer service and providing customer service. 

Customer service is something all business does, but some simply offer it but do not deliver it consistently. Customer service should be delivered consistently. Customer service is too often just left on the shelf as a nice thought but not done everyday. 

You need to always have your customers needs come first. Always think of ways to proactively help your customers.

The number one rule: Treat customers like you would want to be treated.

Client Customer Service Tips

Clients are the lifeblood of every business, so they need to be experiencing great customer service. We will go over some tips on how you can keep your clients smiling. Happy clients are key to every business, so this needs your full attention.

Delivering superior customer service is more than just doing great work. It means anticipating your client's needs and solving them. Your client may not know what they need but you do. You need to put business processes in place to look for client needs on a regular basis.

Relationship building with your clients is key to knowing their needs & what they require. Spending time getting to know your clients is key to building trust & understanding their needs. The relationship trust that is built, helps keep the communication flowing which is good for everybody.  Good client relationships create lasting business relationships that help to build your business over the years.

Great customer service will not only help keep your clients, but will generate a steady stream of referrals from your happy clients. In summary, your amazing customer service helps with both client retention & acquisition. These are the two pillars on which your business will be built for long term success.

Does Your Business Deliver Great Customer Service?

Delivering great customer service is critical to the success of your business. When you deliver amazing customer service, your business will get noticed for all the right reasons. This will help increase business revenue & your customer base. 

However, the question remains, does your business offer great customer service? You will need to collect effective customer feedback and process that information. This will allow you to identify your business weak & strong points. You must be prepared for some negative feedback. Assuming the feedback is legitimate, you must work to correct the issues & implement processes to prevent issues in the future. 

For example, if you get feedback that your washrooms are dirty, you could put processes in place that ensure the washroom is checked regularly and cleaned as needed. The main point is that you must get customer feedback & take steps to correct the issues.

Start putting systems in place to collect customer feedback, so that your business will become famous for great customer service!

Great Customer Service Is Great Marketing

Customer service is a very powerful marketing tool for every business. However, a lot of

businesses focus on other marketing tools, such as newspaper ads or online paid advertising. These tools can be good for getting new customers but a business is built by keeping customers.

Customer service really should be called, servicing your customer. Your business is in the business of keeping customers happy, by delivering superior customer service. Happy customers not only stay with your business but also help spread the word about your company.

It is not easy getting new customers so it only makes good sense to keep your clients happy and give them great customer service. Great customer service can be delivered in many different ways. 

Get to know your clients and out of that relationship you will learn ways to deliver amazing customer service. Happy customers will become powerful fans of your business and help bring in new clients. So, start now and deliver superior customer service.



  

Word Of Mouth Is Still The Best Advertising

There are many good forms of advertising that can be used to get new customers. Google AdWords is one such tool that can deliver very targeted ads to your target market. There is also the usual advertising tactics such as; newspapers, radio, TV and many others. 

However, the best way to build a strong customer base is through word of mouth advertising. Now this assumes you are delivering a good product and have exceptional customer service. If these areas need work, your business will need to improve on these areas in order to benefit from strong word of mouth advertising. 

This form of advertising has been around a very long time but there is a big difference now. The internet has brought us many methods that can help spread the word about your business. The most obvious tool to use is social media which can spread good or bad business news very fast. Be sure to have business profiles setup on the major social networks. These would be; Facebook, Twitter, Pinterest, Instagram and others.

Encourage your followers to post pictures or post examples of great service or product satisfaction. You could run contests that encourage customers to take photos with your products, plus many other ideas.  Social media gives your business the incredible opportunity to accelerate the spread of word of mouth advertising and help build a solid business.   

Win Over Your Customers With A Positive Customer Experience

Do you ever notice how people in Starbucks are willing to tolerate long lines just to get a cup of coffee? Is it because the coffee is superior to other coffee shops, not really. Starbucks is amazing at creating a great customer experience for their customers. They always have friendly staff, and create an upbeat, friendly and inviting atmosphere for their clients. So while the coffee has to be decent, Starbucks is successful for much more than their coffee. 

A key lesson can be learned from Starbucks which can be applied to your business. 

The product or service you sell must be of decent quality, but it does not need to be the absolute best in the world. What is more important is to ensure that your customers enjoy a consistently pleasurable experience when dealing with your company. This means ensuring a high quality standard when hiring staff and training them to deliver exceptional customer service. 

A key aspect of customer service that is very important, is that the staff are friendly with customers and are skilled in small talk with customers to make them feel more than just a number in line. Those customer to staff interactions are very important and make the customers feel special. When a front line staff person remembers a customers favorite drink or product, it tells the customer you actually care about them as a person and not just as a customer.

The key take away here is that you need to make your customers feel special and welcomed. When customers know you actually care about them as people, they are much more likely to become long term customers.

What is Google Ad Grants? ($10,000/month in Free Ads)

Google Ad Grants For Non-Profits

My company will setup and manage your non-profit AdWords account, which saves you time and allows you to build awareness & get more donations for your charity. Google AdWords provides a tremendous opportunity for a non-profit to expand its donor base and generate more revenue for your non-profit.

Google AdWords provides a very effective way to reach potential donors for your non-profit. Most people use Google search at some point, and when they do, they could see your Ad, which increases your non-profit's exposure to a vast audience using Google search. These Google search Ads will allow more people to learn about your non-profit and potentially increase your donations.

Feel free to contact me for more information regarding this exciting opportunity from Google. Here is my email: jason@lightraymarketing.ca

Program Details

Google Ad Grantees receive free AdWords advertising on Google search result pages. Ad Grantees build and manage their own AdWords accounts similar to paying advertisers, but participate with the following restrictions:

• A daily budget set to $329 USD, which is equivalent to about $10,000 per month
• A maximum cost-per-click (CPC) limit of $2.00 USD
• Only run keyword-targeted campaigns
• Only appear on Google search result pages
• Only run text ads
• Go here for more program information - What is Google Ad Grants?

Enhance Customer Service Communication With Twitter

Customer Service needs to have various communication channels to allow the customer various ways to contact your company. Sometimes the best channel can be Twitter as it can allow real time communication with your customers. 

Real time communication allows customer issues to be addressed quickly and will clearly benefit the customer by saving them time. This allows customers to avoid long phone hold times and lets the customer know you are serious about resolving their issue. 

Another benefit for your company is that you can monitor what customers are saying about your company and jump into the conversation as needed to address any issues. This would be done by creating various keyword searches to monitor your company's reputation on Twitter. Staff would need to be assigned to monitor your customer service Twitter feed and respond to customers as needed. They would need to be empowered to solve most issues so that they do not need to constantly seek the managers approval. 

Also, its important to post the business hours that your Twitter feed will be monitored, so customers know what to expect and when they can expect a response. This way customers have a clear idea of what to expect and when their issued will be addressed. 

So, go ahead and setup your business Twitter account and see how it enhances your customer service.
 

Keep Your Customers Happy

Do your customers feel happy when they leave your business? This is a very important goal to have for a business, as it can generate many returning customers. Since the cost to acquire new customers is much higher than retaining customers, it makes sense to focus on keeping customers, through superior customer service. 

What does it take to consistently deliver and maintain great customer service? 

Training and proper hiring are very important to ensure the staff are serving consistently great customer service. While training is very important, proper hiring is even more crucial to ensure staff have people friendly attitudes. The right staff will create a culture that strives to always deliver superior customer service. This is important as staff will encourage each other to maintain consistent high levels of service to the customer. When new staff are hired, they will see the great business culture of providing high levels of customer care, and will be encouraged and motivated to provide that same level of superior customer service. 

Customers will notice the positive, people friendly attitudes of your business, and become loyal fans of your business.

Enhance Your Customer Service With Twitter

Twitter can enhance your company's customer service, by adding another communication channel for customers to make a connection with your company. People get tired of the long waits on either the phone or in a store. Plus, this may reduce the phone hold times or store lineups, as more people start to use this new channel. By providing a customer service channel on Twitter, it provides the valuable benefit of saving the customer time. 

When you setup a Twitter account for customer service, be sure to post the times that you are monitoring and responding to customer issues on Twitter. It would be a good idea to also let customers know the timeline in which they could expect a company response to their issue. This way it is very clear to a customer as to when the channel is open and being looked at, so the customer then knows when the issue is being reviewed. You will also need to assign staff to monitor the Twitter account, and empower them to be able to solve most issues quickly. 

So go ahead and setup your new customer service communication channel, and start saving time for customers, and reducing your phone hold times or in-store lineups.