Win Over Your Customers With A Positive Customer Experience

Do you ever notice how people in Starbucks are willing to tolerate long lines just to get a cup of coffee? Is it because the coffee is superior to other coffee shops, not really. Starbucks is amazing at creating a great customer experience for their customers. They always have friendly staff, and create an upbeat, friendly and inviting atmosphere for their clients. So while the coffee has to be decent, Starbucks is successful for much more than their coffee. 

A key lesson can be learned from Starbucks which can be applied to your business. 

The product or service you sell must be of decent quality, but it does not need to be the absolute best in the world. What is more important is to ensure that your customers enjoy a consistently pleasurable experience when dealing with your company. This means ensuring a high quality standard when hiring staff and training them to deliver exceptional customer service. 

A key aspect of customer service that is very important, is that the staff are friendly with customers and are skilled in small talk with customers to make them feel more than just a number in line. Those customer to staff interactions are very important and make the customers feel special. When a front line staff person remembers a customers favorite drink or product, it tells the customer you actually care about them as a person and not just as a customer.

The key take away here is that you need to make your customers feel special and welcomed. When customers know you actually care about them as people, they are much more likely to become long term customers.