Thursday, November 17, 2011

Rewarding and Motivating Staff


Rewarding staff is a great way to keep them motivated and wanting to provide great customer service. Rewarding staff keeps their motivation high, which motivates them to provide great customer service. The goal would be to create a company culture that is known for providing superior customer service. This would allow the company to create a unique selling position, that would be hard for other companies to duplicate. This way the company can compete on something other than simply just price, which now makes it harder for the competition. . 


The rewards I am talking about are much more than just paying a fair wage. Though good wages can attract and keep staff, I am talking about rewards above and beyond the wages. Its good to get creative, and find out what would be some of the best rewards you could give the employees. The rewards keep staff happy, and motivate employees to provide the best customer service. For example. you hear of how an employee went above and beyond to help a customer and solve their issue. You would then reward this action, as this would send a message to other staff to deliver great customer service all the time.


Have a consistent and transparent rewards program, so that staff will view it as fair. The reward program should be based on objective monitoring and have objective criteria to gauge the level of customer service that is to be delivered to the customer. The criteria  needs to be very visible and known to all staff, so that it is perceived as a fair program, that rewards great customer service. 


This would begin with implementing the reward criteria into the training program. Staff would need to know that they would be expected to provide  superior customer service and that they would be monitored, to ensure this is implemented correctly.  Staff need to be fully aware of the reward criteria which would ensure they are motivated to provide great service. This training and monitoring would help to create a company culture of providing great customer service. Once the company becomes known for its great customer service, this would attract a lot of customers, which is clearly good for business.

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