What do chicken wings have to do with customer service? Well actually quite a lot, when you go to the restaurant and receive chicken wings that are much smaller than what you just had a couple days before. I saw these new wings and thought this must be a mistake, but the server said the new restaurant owner had purchased some new chicken wings. This was no doubt done to save money, but at what cost? Customers will be quite unhappy with the new size, and the negative word of mouth will spread fast, causing customers to stop coming to the restaurant.
It is always amazing how companies do not see customer service as a powerful marketing tool to keep customers. In this restaurant example, the business will no doubt lose revenue on the new and smaller chicken wings. Also, the negative word of mouth is not good as it will cause some people not to go to the restaurant at all. What more companies need to see is that customer service can be a very powerful marketing tool to increase business revenue and to save on marketing costs. It costs a lot to get new customers, so a business should be very focused on designing a great customer service training program for the staff.
This short chicken wing story brings me to an important milestone in my life. I have been working on a business idea for a few months, and now am ready to announce the official launch date of my business. May 1, 2012 is the official launch date of my business which is called Lightray Marketing. You can check out the website at www.lightraymarketing.ca . This business will be focused on providing customer service training as a powerful marketing tool for small businesses.
My mission is to help you build your business one smiling customer at a time.
It is always amazing how companies do not see customer service as a powerful marketing tool to keep customers. In this restaurant example, the business will no doubt lose revenue on the new and smaller chicken wings. Also, the negative word of mouth is not good as it will cause some people not to go to the restaurant at all. What more companies need to see is that customer service can be a very powerful marketing tool to increase business revenue and to save on marketing costs. It costs a lot to get new customers, so a business should be very focused on designing a great customer service training program for the staff.
This short chicken wing story brings me to an important milestone in my life. I have been working on a business idea for a few months, and now am ready to announce the official launch date of my business. May 1, 2012 is the official launch date of my business which is called Lightray Marketing. You can check out the website at www.lightraymarketing.ca . This business will be focused on providing customer service training as a powerful marketing tool for small businesses.
My mission is to help you build your business one smiling customer at a time.
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