Thursday, October 25, 2012

In Service For The Customer

The most basic question of all is, what is customer service? Businesses need to answer this basic question before they can create a superior customer service program. Companies are here to serve customers and if they forget this principle,  they may find themselves with no customers and then no company. Customers are the reason for a business to exist, so it makes sense to treat them to exceptional service. 

There are so many examples of poor customer service in every industry. For example, how  often have you noticed how long you are on hold when you call a company or how long a wait it can be to get a server at a restaurant. These are very common issues that could be solved if a business had a process in place to prevent these issues from happening.

Companies need to have good processes in place to serve the customer and keep them happy. Every business will have a different set of processes, but the principle will be the same, make sure the customer is served well. This might mean reducing hold times for customers or making sure restaurant patrons are greeted in a timely manner. 

The main issue is that business processes need to be in place to ensure the customer is happy. This means making sure that customer service is faster, better and more proactive to ensure the delivery of superior service to the customer. Once a solid customer service process is put in place, you will notice happier customers who will help create a very successful business.

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