Thursday, December 8, 2011

Secret of Customer Service

The secret to great customer service is really no great mystery at all, its just so rare, that  you would think that  there must be some great hidden mystery. It would seem like there are some  hidden steps, because  you will go to some companies and receive amazing service, but then go to many more businesses and receive very poor service. This would lead you to believe that there must be some concealed steps  to great customer service or else this would be delivered by all companies.


Perhaps the secret to great customer service is so obvious, that it is often overlooked by employers and employees. The great secret is: Treat a customer like how you would like to be treated. This simple yet hard to implement concept will transform your customer service into a happy and loyal customer creation machine. Most people will want to be treated with respect and receive attentive, helpful customer service. Just imagine how happy and loyal customers would be if staff could be trained to deliver this kind of quality service.


Now of course this is a simple concept, but its very difficult for most companies to implement into their training programs. Most staff just want to get through the day, and just get home. The employees are thinking more about themselves, than about actually trying to help out customers. You can see this attitude everywhere, just look for it when you go shopping. See what happens  when you go into a store just before closing time, you can often  see the look of horror in the faces of the staff, as they are thinking they might have to stay later. 


So how can companies reveal the secret of customer service to their staff? The most important aspect will be to hire staff with the right attitude and then train them in the ways of superior customer service. There will need to be a constant emphasis on remembering to treat others as you would like to be treated. This is where role playing can play a crucial role, to have staff play out various scenarios to show them the correct way to handle various situations. Have employees remember when they received great service, and let them describe the situation, so everybody can learn. Also staff can list the ways they expect to be treated as customers, and then  encourage them to deliver that kind of customer service.


Once the training is finished, then its time  for staff to practice what they have learned. This is where quality monitoring will be important to ensure, they are following the training and delivering amazing service. Monitoring and encouraging the staff will pay off in a big way, as the staff will develop the habit of delivering superior customer service. Once the staff implement this secret, you will have many loyal and happy customers

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