Everybody likes a surprise, but when it comes to customers, they really love a good surprise that will make them remember your business in a good way. Most businesses will do just enough to keep a customer happy, but that is not enough to really impress a customer. When you provide the unexpected surprise to the customer, it creates a very positive impression, which causes the customer to tell all their friends. Most people expect average customer service, but when you deliver surprisingly great customer service, you will get people talking, which will create very positive word of mouth for your business.
Now, the actual ways that you will have staff provide surprise rewards will vary from business to business, but it will all start with proper staff training. The key will be to empower staff to provide a special surprise to customers. The business will need to determine some basic criteria, that will give staff insight as to how they will surprise the customer. Some criteria could be the size of purchase or how loyal the customer is, but it should easy enough, that the staff can quickly recognize a situation in which they should surprise a customer with some reward.
The rewards that will be offered will vary from business to business, but should provide some good benefit to the customer. For example, you might have a restaurant and know that this is a ten year old loyal customer, why not surprise them with a free meal. Cleaning companies could provide a free cleaning every so often to their customers.
The main point about these surprise rewards is that because they are unexpected, the customer will be more impressed, leading them to generate very positive word of mouth for your company.
Now, the actual ways that you will have staff provide surprise rewards will vary from business to business, but it will all start with proper staff training. The key will be to empower staff to provide a special surprise to customers. The business will need to determine some basic criteria, that will give staff insight as to how they will surprise the customer. Some criteria could be the size of purchase or how loyal the customer is, but it should easy enough, that the staff can quickly recognize a situation in which they should surprise a customer with some reward.
The rewards that will be offered will vary from business to business, but should provide some good benefit to the customer. For example, you might have a restaurant and know that this is a ten year old loyal customer, why not surprise them with a free meal. Cleaning companies could provide a free cleaning every so often to their customers.
The main point about these surprise rewards is that because they are unexpected, the customer will be more impressed, leading them to generate very positive word of mouth for your company.
No comments:
Post a Comment