Wednesday, August 29, 2012

Engaging Customer Service

Does your business have engaging customer service? How can you engage your customers so they will continue to be loyal customers? The answer lies in social media, and all the various ways these websites allow your company to interact with customers. The two biggest websites that can be used are Facebook and Twitter, which allow strong levels of interaction between companies and customers. 

Facebook pages are great for branding and allowing customers to interact with your company. However, this post will focus on Twitter and how it can enhance your customer service. Twitter is a very simple website to use that can allow customers to interact with your company. Twitter is short and to the point, so the information is very concise, which saves people from having to read too much information. Twitter will allow  your company to post daily relevant information about your business that can benefit customers.

For example, if you have a restaurant , you could post daily food specials or end of day specials to move your food inventory. The other great benefit is the way Twitter can allow your company to deliver great customer service by interacting with your customers on Twitter. The customer service department will have to monitor your Twitter account to see when your company is mentioned and respond to any customer concerns or questions and followup as needed with the customer. 

Since Twitter works very well on mobile phones, it will allow customers to mention things about your business that they otherwise might never mention to your company. Also, using Twitter is like sending a simple text message, it will take very little time for your customer to send off a message to your company, which makes it more likely the customer will actually interact with your business. One of the goals of your social media plans should be to make it very easy for your customers to interact with your company and provide you with valuable feedback that can be used to improve your company. This engaging customer service will allow you to build a loyal customer base that will benefit both customers and your business.

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