Thursday, September 6, 2012

Exceptional Customer Service Creates Raving Fans

This is a quick story about some great customer service I received from the local cafe. We often hear stories about other people experiencing exceptional customer service but often we receive just average customer service. This story is a great example of proactive customer service that went well beyond the normal level of customer service.

The story begins by me going to the local cafe and ordering some coffee and asking for a glass of water. Now, I often ask for a glass of water but often just get a small glass of water, so I end up having to ask for a refill. This is not a big issue, but it would be nice to just get a big glass to begin with, thus saving me some time by not having to get a refill. So I receive my coffee and a small glass of water is put on the end of the counter for me to pick up after I put some sugar in my coffee. So then I go back to the counter to get my water and to my complete surprise the water is gone. I thought someone else had taken the water by mistake, but instead the coffee staff had taken my water and put it in a large glass with some more water. You can imagine my surprise at this great display of customer service, this is the kind of surprise that should happen more often to customers.

The staff were very proactive by changing the small glass into a large glass, thus saving me from asking for a refill. Anyone who has been out on a hot day and goes to a cafe looking for some water will appreciate a large glass of water. Can you imagine if more customer service was this proactive and how it would result in creating raving fans out of your customers. Create a customer service buzz for your business by training staff to be more proactive and see how customers can become raving fans of your business.

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