Who would you rather do business with, a friend or someone you do not like? Seems obvious, but often the lack of customer service pushes customers away. If you have staff trained to actually help customers, and do so happily, your business will be successful.
The issue is that most staff only do the minimum, so they can keep their jobs. Great customer service produces smiling, happy customers who would make the staff's job more pleasant. Happy customers would produce loyal customers. Smiling customers also help to keep jobs. (Good for Staff ) Unhappy customers are not good for business.
Staff need to be trained and monitored to ensure, they are delivering great customer service. Various benchmarks for quality could be established to ensure staff are rewarded based on these benchmarks, and not just for completing their shift.
Once staff realize that customers are their friends, and not just a chore, they will be smiling for customers!
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